Dallas Cowboys leapfrog Real Madrid as the most valuable sports franchise in the world

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Owner, president, and general manager of the NFL’s Dallas Cowboys, Jerry Jones’ will not be able to wipe the smile off his face after Sunday night’s comeback victory and it won’t be disappearing anytime soon now that Forbes magazine, in its annual NFL team valuations, estimated the franchise is now worth $4 billion.

That not only makes the Cowboys the most valuable franchise in the league for the ninth consecutive year, but the most valuable franchise in the world for the first time since 2007, overtaking La Liga giants Real Madrid who were above the Cowboys only in July of this year.

The Spanish club now shadow the Cowboys at $3.26 billion according to the new figures.

Jones bought the team for what was thought to be a huge $140 million in 1989 marking the first time anybody had ever paid more than $100 million for a sports team, however any thought at the time that the American businessman overpaid for a team that went 3-13 the year before, has since been erased, several-fold.

The average NFL team is now worth nearly $2 billion, a 38% increase from last year and the highest since Forbes began tracking NFL team values 18 years ago.

In the 18th edition of their annual review, Forbes credited an impressive marketing strategy in America. The record value in large part is due to the league’s broadcasting deals, which total $4.4 billion as well as making an NFL record $620 million of revenue just last season.

Although the Cowboys have not reached the Super Bowl for 19 years, the revenue from their 90,000-seater stadium, hold the keys to the Cowboys’ financial success the past year.

The Patriots and New York Yankees are tied for third at $3.2 billion, with FC Barcelona rounding out the top five at $3.16 billion

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